Bloom Festival

Chaney Boyle

Chaney is currently completing her final year at Charles Sturt University studying a Bachelor of Creative Arts and Design (Graphic Design). Her standout units have included layout and print design, digital/hand-drawn illustrations, brand design and typography.
Alongside her studies, Chaney is a full-time solo mother, first-time entrepreneur and an avid NHL fan. These qualities mean she recognises the significant role time-management plays in everyday life and that passion, dedication and hard work are all essential.
Chaney is inspired by helping develop peoples ideas, her ever-growing collection of vintage design books and magazines and learning new art and design techniques.

The Grove

The design for the can logo is one that combines a traditional word mark into a label sticker. This combination allows for it to be used in different ways or as a complete piece for stickers and coasters.

Fitting all the typography needed requires lots of decisions. The font, tracking, kerning and placement are all considered to allow legibility in printing.

Adding a touch of colour to the final designs was an important consideration for customer buying the final product. The small amount of colour makes differentiating between flavours much easier.

When creating new marketing material for member recruitment I wanted to make something that stood out. Something that showed the passion and experience this organisation has and their desire to share it to a new generation.

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